Counter Attack - 70%+ of big box purchases occur at point of purchase. Increase awareness of new items with signage. Point of Reference - Utilize extra counter space with counter mats. Demonstrate - Use product demos to engage and educate customers.
Capture customer attention before they even hit your sales floor through open/closed signs, posters, banners, floor mats and shopping baskets.
Demonstrate - Use product demos to engage and educate customers. Encourage interaction - People are more likely to purchase a new product if they can touch it. Encourage interaction through product demostration units and displays.
Honeywell helps you maximize your space through showroom displays, literature racks and floor stickers. Because of ingrained behavior, people often turn right when they enter a store. Place high-margin items to the right of your showroom entrance.
Call Out Products - Sign holders, acrylic sleeves, header cards and wire trays help to call out product features.. Product Placement - Products at eye level encourage more purchases Left to Right - Organize products to match how people shop.
